Getting direct or organic traffic from search engines is a daunting task which depends on many parameters like keyword, backlinks, content quantity and quality. It needs patience and hard work to build that kind of traffic.

But many newbie site owners fail to understand this and land into traffic generation services just for the sake of getting traffic. They don’t know that these kind of traffic are totally crap. You will get traffic and people will come to your site, but not for reading your site, just for getting reciprocal traffic to their sites.

Traffic exchange/generation services are a type of website/software’s that provides traffic in exchange of traffic. The method is simple.

You signup on one of the plenty traffic exchange website , view other people’s websites in return for credits and using those credits you can use them in return for those same people to view yours .

Most traffic programs impose a time limit where members have to stay on a page, from 10 seconds to 60 seconds. Some make use of captcha’s to ensure users interaction.

The main reason people join these services is because they believe, that more visits will tend to increase in site rankings. But this technique is totally obsolete, getting your site ranked higher now depends on many SEO factors like keywords, backlinks, unique visits, on and off page optimization and others.

The bad side of this is , even i myself have tried to use these services and from my experiance, it does work in increasing traffic to your site BUT !! they are 3 reasons why these traffic exchange services are useless.

1) The first reason is that, there will be visitors on your site but no readers. People will come to your site. but not to read what you have, but just to earn traffic credits. Even if you have a site with good design or have written the best article in your whole life and selling the best services ever, no one will read or comment on it. Visitors will stay on your blog just for a minute and will take less than a second to close the browser tab.

Sure, you are going to get traffic, but no one will subscribe you, no one will follow you and more over, no one is going to give you a damn shit to listen you. Your site will lack building readership and community. More worst, they might not even remember what was your site name or address.

2) The second reason is that, there is going to be a high bounce rate. Bounce rate is nothing but the percentage of visitors who enter the site and leave the site (bounce) rather than continue to view other pages within the same site.

Bounce Rate is the most important parameter in determining search engine rankings. And by using Traffic exchange services, it may negatively influence the rankings.

If a site has high bounce rate, then it will be considered that, people are not interested in the site’s content. And if a page has low bounce rate means that means the site effectively causes the visitors to view more pages and continue to dig more into the web site. Hence, helping to boost its search engine ranking.

3) GET BANNES FROM ADNETWORKS LIKE ADSENSE This is one of biggest reason to avoid traffic exchange services now. As a (former) adsense publisher, there’s no doubt that adsense is the best way to earn money online. That’s why its important, to strictly follow the rules and guidelines as mentioned in their policy to avoid the chances of losing adsense publisher account.

According to Google Adsense policies, they have clearly mentioned that Google ads may not be placed on pages receiving traffic from third party sources. Because using third party services might generate invalid clicks and impressions.which will cause loss to the advertisers.The third party source may be such as paid-to-click, auto-surf or click/traffic exchange services. (thats why i got banned)

Traffic exchange practice is controversial, as it may skew the results of a website popularity whether you use Adsense or not. It do works in terms of getting traffic, but search engine rankings not only depends on website traffic, but also on many other factors.

What do you think about this ?